I recently participated in a very cool YouTube collaboration with my friend and former personal trainer Bismarck Ebiweh in which I interviewed girls on the streets of Parque Lleras (club / nightlife area) in Medellin, Colombia about what they thought of his physique on his Instagram profile. Then, depending on their reaction, he would actually walk up to them in person after the interview. It was exciting to see the girls’ reaction to a well developed physique, and served as a clear example of the impact bodybuilding has on physical attractiveness. As discussed in the introduction of my first book, indicators of upper-body strength have been shown to account for over 70% of male bodily attractiveness, even surpassing height as a factor by a ratio of 7:1. With that motivational reminder, let’s stay hungry and keep advancing.